How we can bring clients together to build a larger network.
February 4, 2023
Economist Bent Flyvbjerg encourages us to find our “Lego” in his new book “How Big Things Get Done.” Mr. Flyvbjerg, whose new book is reviewed by Ben Cohen in this week’s The Wall Street Journal, says that most large projects that are completed successfully use a modular approach. Excerpt from The Wall Street Journal:
“That’s the question every project leader should ask: What is the small thing we can assemble in large numbers into a big ...
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How setting goals for our new members can help them be more successful.
January 31, 2023
When growing our network, we consider what it takes to keep existing members and grow into other industries. Andrew Chen in The Cold Start Problem reports that Facebook famously wanted a user to get 10 friends in a week because then the person would likely use the service. Similarly, Slack said users with about 10 connections tend to become active users. My company currently doesn’t have such new user benchmarks and we need to develop them.
Adding New Retail Members to the Product...
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The Times' magazine recently reviewed the book summarizing service Blinkist. Blinkest claims to give members $89,000 in value (the combined value of books offered) for $8/month. That's a great deal for readers.
A great deal for retailers: Bridge gives retailers $65k in value for $0 month. Bridge offers approved retailers up to 65,000 products from 109 premium brands for $0 per month. We estimate that each synced product to their online store saves them $1 and three minutes in labor...
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When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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When talking about memberships and subscriptions, these two business models are sometimes interchanged but actually are different. They often differ in their pricing, customers, and offerings. A subscription is often not a membership, but a membership often encompasses a subscription. A membership is often an elevated and more powerful subscription that collectivizes and leverages the subscribers.
What They Have In Common
With both models, you often pay a fee and receive a ...
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FOR SALES REPS AND BRANDS:
E-commerce sales are up 40%. Are your stores ready? Most likely, not.
You can help them. The quickest, easiest, most cost efficient solution for them is a Bridge Store. Bridge will pay you $100 for each retailer that you sign up for a free Bridge Store.
When a shopper visits a retailer's website, it often sees just a fraction of what a brand offers. With Bridge, we can help retailers and brands fix this problem. To examine the solution, let's examine how a customer can shop for Juliska on two different retailer websites. One retailer uses the Juliska Smart Products service and the other does not.
Due to Covid-19, supply chains have been disrupted. Many retailers have asked us for the status is on various suppliers. In response, Bridge is tracking operational status for Smart Brand members. We're outputting this data on a web page for retailers and sales reps to reference.
How the program works: 1. Refer a retailer to Bridge. E-mail us the store’s name. We’ll do the rest of the work. E-mail: [email protected] 2. After the store is active 60 days, we'll send you a check for $50. :)
What the store receives: This reminded me: I'm happy to mail you $50 for referring a store.
For free, your stores can receive: 1. A Bridge account filled with professional product pictures and accurate prices. 2. Award-winning e-commerce and...
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February 9, 2018
February 9, 2018
Nice to see two Smart Brand members featured in HFN’s NY Now preview: Pampa Bay and Beatrix Ball.
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January 22, 2018
January 22, 2018
Nice to see Smart Brand members Moser and Anna Weatherley in Dallas magazine’s Paper City.
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December 26, 2017
December 26, 2017
PRESS RELEASE / For Immediate Release
Indie Stores Report Double-Digit Growth in 2017 by Sharing Products
Forty-two brick and mortar Main Street retailers that participated in Bridge’s annual survey said their sales grew up to 50% for a brand by using Bridge’s product-syncing service.
"I do about 20% more business a year by being a part of the Bridge network,” said Mary Beth Wood, owner of the Crystal Plate in Gainesville, Georgia, and a user of the Bridge software. "It gives me more time to sell ...
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March 3, 2017
March 3, 2017
Looking for any easy way to boost sales? Share one of our new bridal letter with your stores. The Bridge bridal letter is a two-sided tri-fold. The inside is a letter inviting retailers to try Bridge's registry software for free. The outside of the letter has three areas: a mailing area (with pink roses; shown here), a section with logos of Smart Brand members, and a list of featured participating retailers.
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